Story
Who We Are
From the Ex-founders & creatives of Inayah & Silqrose, we have been pioneering & leading the global modest fashion industry since 2012.
Élise was born from a deep desire to craft modestwear that embodies beauty, consciousness, and craftsmanship without compromising health and values. Our focus is on creating clothing that is not only beautiful and practical, but is also made with God, care, quality and sustainability in mind. For this reason, we exclusively focus on modest clothing headscarves & hijabs made using the finest linen, cotton, silk and wool, with the occasional bamboo and hemp. As believers, we should consume all that is good & pure, which extends to what we wear, buy & apply, while refraining from consumption that is harmful, unhealthy & destructive. Our soul, health, connection to God & His earth should significantly outweigh the desire to earn & profit carelessly.
Sadly, the modest fashion industry has an abundance of toxic products & a great degree of greenwashing, with brands not disclosing true fabric compositions, misleading descriptions & abusing the terms “eco” and “sustainable” whilst they still retail synthetic goods in the name of fashion. As an alternative brand, we are here to change this. Though we are not perfect, we believe in gradual progress and improvement, but most importantly not deceiving customers & putting an end to the production & consumption of harmful synthetics which are proven to impact health, workers and the biomes.
(Note: We have no affiliation with either Inayah or Silqrose any longer. Inayah was acquired by a third party and Silqrose was unlawfully taken from us by a well known Australian modest fashion brand who is now impersonating us and using our identity and story. We take no responsibility in the event you purchase from either of these brands).
The Problem We’re Solving
How often do we find clothing that offers both comfort and elegance, made from breathable fabrics that feel good and are safe for our skin? Clothing that’s ethically produced, timeless, versatile, and built to last for years? Unfortunately, most readily available garments are the product of fast fashion: mass-produced, synthetic, and often uncomfortable.
We redefine the modest fashion industry using practises and choices deeply rooted in our faith, and a strong desire to move away from the disastrous effects the fast fashion industry has produced in the name of accessibility; the abundant use of toxic, synthetic, harmful materials, chemically manufactured fabrics, and the exploitation of human resources.
We use natural and biodegradable fabrics to ethically produce modestwear for incredible women; with a focus on purity, high wearing comfort and breathability; kinder to your body, biomes, Earth and its inhabitants.
What's different about Élise?
We’re purposeful, mindful, and conscious at every stage of the process, from design to delivery. Every single product is designed in-house, nothing is mass produced or purchased from fast-fashion and unethical wholesalers.
Our earthy, curated colour palettes evoke a sense of calm and connection.
Each embellishment is crafted from natural materials and individually hand-sewn by artisans, with zero plastic used.
This attention to detail matters.
We aim to promote sustainability through the fabrics we use, production methods we apply, prioritising ethical production, holding reasonable inventory levels, operating from multiple locations to reduce our carbon footprint, using eco-friendly and biodegradable packaging, reducing waste, reducing consumption, up-cycling, extending product life cycle, raising awareness, supporting grassroots initiatives, having a holistic approach, implementing a slow fashion model and using renewable sources of energy.
Our Commitment
The result is more than just a beautiful garment. It's about respecting our workers, minimising our environmental impact, and offering you mindfully crafted pieces that are safer and more sustainable than mainstream alternatives.
With Élise, you can trust that every piece you wear is designed with care, made to last, and created to make you feel good, inside and out.
Slow Fashion
The fast fashion industry and its advocates, are contributing heavily to the destruction of the planet and its biomes, health, mental well-being, economic instability, communities and
It saddens us to know that the modest fashion industry is also a contributing factor; with companies competing to sell the cheapest modestwear and hijabs possible, purchasing from wholesalers, who are mass producing extremely large quantities of goods, releasing new arrivals at an incredibly fast pace, promoting short lived trends, excessive consumption and consequently waste, ultimately fuelling a capitalist culture.
The practice of making goods quickly and cheaply, more often than not using synthetic fabrics and unsustainable practices to lower production costs, comes with a huge cost to lives, health, the environment and communities. Including the health of consumers. It results in exploitation and oppression.
The desire; that a consumer somewhere across the globe can wear a cheap hijab and showcase the latest trends. The result; the retailer benefits from high sales volumes, society adopts the fast fashion model, and collectively we fall victim to supporting a system of poverty and capitalism.
By going against the grain and making conscious choices at every step, we hope to initiate positive change.
Our Promise
As a progressive brand, we vow to consistently improve in all areas as we grow, particularly in regards to environmental and social sustainability. Self assessment is important; we know that our work will be very difficult and that we have a very long way to go; but every journey must begin with a step; this here marks the beginning.
We fully acknowledge that no manufacturing process in the world is free from some form of negative impact on the environment. However, what we can do is ensure that the choices we make are responsible, considerate and amongst some of the best choices that can be made at any given time, based on our level of awareness and means.
Élise exists as a kinder and cleaner alternative, dedicated to progress and producing the very best products for our customers, whilst taking care of the creators behind our product. Whilst no brand, product or consumer can be perfectly sustainable, we will strive our best to promote all degrees of sustainability.
We are committed to ensuring that our manufacturing processes are void of social injustices. We find it incredibly disturbing that a human being, anywhere in the world, at any point in the supply chain, should suffer and be exploited in the name of fashion, so that a consumer can wear an item of clothing or accessory they desire.
It is time we put thought into where our goods are coming from, the types of conditions they were produced in, where our money is going, what it is supporting, and acknowledging if we are empowering and helping communities or destroying them.
